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The World's Biggest LEGO Shop! We offer the largest selection of LEGO products online, including exclusive, hard to find and collectable items.<br>
The Lego Company Sells Directly To Consumers <br>
lego, lego sets, BIONICLE, lego city, legocity, lego catalog, collectable toys, collectable lego, legoland, duplo blocks, leg godt, duplo, toy blocks, toys for children, technic, technic toys, physical motor skills, use your imagination, interlocking toy bricks,<br>
LEGO Indiana Jones sets to all-new items from LEGO® Star Wars™, BIONICLE®, LEGO CITY and more, 2008 is full of new LEGO surprises!
The LEGO Company sells directly to consumers via catalogs and www.LEGOshop.com, The World's Biggest LEGO Shop! We offer the largest selection of LEGO products online, including exclusive, hard to find and collectable items.
The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It’s our name and it’s our ideal.
The LEGO Group was founded in 1932 by Ole Kirk Christiansen. The Company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
It has come a long way over the past 70 years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s sixth-largest manufacturer of toys.
The purpose and vision of the LEGO Group is to inspire children to explore and challenge their own creative potential.
• We strive to accomplish this by offering a range of high quality and fun products centred around our building systems.
• In the hands of children, the products inspire the unique form of LEGO play that is fun, creative, engaging, challenging - all at the same time.
• This activity supports the child, giving it the special pride of accomplishment. In the process it "automatically" or playfully develops a set of future, highly-relevant capabilities: Creative and structured problem-solving, curiosity and imagination, interpersonal skills and physical motor skills - building with LEGO bricks is thus about "learning through play"
The LEGO brick is our most important product. This is why we are proud to have been named twice – “Toy of the Century”. Our products have undergone extensive development over the years – but the foundation remains the traditional LEGO brick.
The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. It's just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play.
There are actually more than 900 million different ways of combining six eight-stud bricks of the same colour.
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